With the increase in the popularity of Social Media platforms, businesses have reaped tangible & intangible brand benefits. Businesses can reach millions of consumers across the globe within a click. Social media has been empowered by its users by granting it attention, importance and by making it a source of pleasure and recreation. Marketers are where their customers are. Therefore, it has become imperative for the marketers to be omnipresent across all the popular social media platforms. But do you think it is humanly possible?
Before jumping into the list and trying out the tools, let's quickly clarify what we mean by automation. Social media automation is using software or tools to accomplish specific tasks on social media platforms without human intervention. Put simply, it means using a program to automate things like posting and sharing content on Facebook, Twitter, and other platforms.
Add that human touch when you communicate with customers by sending personalized messaging through automated flows.
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